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Wellspring Solar

Brand Identity, Web Design, Banners & Business Cards


Wellspring Solar is a clean energy company that offers solar components to commercial, agricultural and residential customers in Michigan, Indiana, and Illinois.

The client wished to revamp the brand to make it look modern. I worked as part of a team to give the brand a fresher look. We simplified the logo. The bright red and pale yellow colors changed to deep gold and maroon, with an emphasis on using primarily gold, black, and white. New product photos were taken and edited to make them bright and inviting. We redesigned all company materials with the new branding.

Client: Wellspring Solar Solutions

Objective: Give the company a fresh, modern look.

Role: I collaborated with a team to make new branding guidelines; developed new print and digital collateral with the new guidelines. 

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