Travel & Tourism
Maximizing Global Travel's Digital Presence
Global Travel is a leader in the travel industry, providing agents with tools and resources to book travel and secure exclusive deals. As part of a rebranding initiative, Global Travel sought to update its website and modernize its brand materials. The goal was to enhance the user experience for both agents and travelers, while presenting a fresh, contemporary image.
Client:
Global Travel
Contributions:
Logo Redesign, Branding Design, Website Design, Digital Advertising
The Challenge
Global Travel’s website was outdated and no longer communicated their value proposition effectively to travel agents, while also not keeping up with competitors' branding in the industry. The existing site lacked the modern, sleek look that rival travel services had, making it harder for Global Travel to stand out. They needed a brand that aligned with industry trends and positioned them competitively while also enhancing usability for agents and travelers.
The Solution
I collaborated with Global Travel to redesign their website, focusing on modern aesthetics, a user-friendly interface, and alignment with current travel industry trends. The revamped design improved functionality and competitiveness, with restructured membership pages that clearly outlined benefits for Silver, Gold, and Platinum members. Additionally, I refreshed their logo and developed a cohesive suite of digital marketing materials, effectively communicating the updated brand identity.
