Student Recruitment

Digital Enrollment Campaign for Mishawaka Schools

Mishawaka Schools, a district dedicated to providing quality education, sought to increase student enrollment through a digital campaign. The campaign aimed to raise awareness of the district’s programs, promote the enrollment process, and attract new families to the schools.

Client:

Mishawaka Schools

Contributions:

Digital Outdoor, Social Media Ad Design, Social Video, Digital Ads

The Challenge

Mishawaka Schools needed a digital campaign that would resonate with both potential students and their families, while also conveying the school district’s values. The challenge was to develop a cohesive visual identity that would engage the local community, promote the enrollment process, and showcase the school’s spirit and offerings. The materials needed to highlight the benefits of enrolling in Mishawaka Schools and make the process more accessible to families.

The Solution

The campaign concepts were developed by the Big Idea team, and I was responsible for translating those ideas into a cohesive visual system. I created a warm, human-centered campaign built around relatable family moments—parents capturing first-day photos and the everyday chaos of getting kids ready for school. Social ads used light, authentic humor (ice cream for breakfast, winter shorts, mullet requests) paired with the reassuring message that at least they’re going to a great school. Through genuine imagery and consistent branding, the visuals positioned Mishawaka Schools as an inviting, down-to-earth place where families feel understood.