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Public School District
Digital Enrollment Campaign for Mishawaka Schools
Mishawaka Schools, a district dedicated to providing quality education, sought to increase student enrollment through a digital campaign. The campaign aimed to raise awareness of the district’s programs, promote the enrollment process, and attract new families to the schools.
Client:
Mishawaka Schools
Contributions:
Digital Outdoor, Social Media Ad Design, Social Video, Digital Ads
The Challenge
Mishawaka Schools needed a digital campaign that would resonate with both potential students and their families, while also conveying the school district’s values. The challenge was to develop a cohesive visual identity that would engage the local community, promote the enrollment process, and showcase the school’s spirit and offerings. The materials needed to highlight the benefits of enrolling in Mishawaka Schools and make the process more accessible to families.
The Solution
The Big Idea team developed the campaign concepts and video scripts, and I translated them into a cohesive visual system. I crafted a warm, human-centered campaign showcasing relatable family moments—morning chaos, first-day photos, and lighthearted quirks like ice cream for breakfast. Social ads paired authentic humor with the reassuring message that kids are going to a great school. Through consistent branding and genuine imagery, the visuals positioned Mishawaka Schools as an inviting, down-to-earth community where families feel understood.
