Elkhart General Hospital | Healthcare
Fostering Team Spirit Through Custom
T-Shirt Designs
Elkhart General Hospital, part of Beacon Health System, has served the Elkhart community for over 100 years, providing compassionate and comprehensive medical care.
Political Campaign Branding
Building a Trusted Identity for McFarland for Sheriff
McFarland for Sheriff was a full-scale political campaign in Marshall County, Indiana, where winning the Republican primary was critical due to the county's strong Republican majority. The candidate needed a compelling, community-centered brand that would resonate with conservative voters. I developed a cohesive visual identity rooted in a warm yellow and brown color palette that conveyed trust, approachability, and a commitment to proven conservative values.
Client:
McFarland for Sheriff
Contributions:
Logo Design, Brand Identity System, Website Design, Print Design
Client:
Elkhart General Hospital
Contributions:
Custom T-shirt Designs
Cultivate Food Rescue
The Challenge
The campaign required a unified visual identity that emphasized McFarland's conservative principles, commitment to public safety, and connection to the community. With multiple candidates competing for the Republican nomination, the branding needed to be instantly recognizable and consistent across both digital and print materials, including photography that varied widely in quality.
The Solution
I developed a comprehensive brand identity system, including the logo, color palette, typography, and campaign materials such as the website, business cards, Facebook cover, yard signs, vehicle magnets, buttons, postcards, and a canvassing door hanger. I also retouched and color-graded all photography, ensuring that images from multiple sources had a polished, cohesive look with a subtle brown-toned vignette. The result was a professional, unified campaign presence designed to connect with Republican voters and strengthen brand recognition throughout the primary.
