Child Advocacy
Shining a Light on a Children's Advocate
Family Advocates is a non-profit dedicated to helping children and families overcome trauma. To raise awareness of their services, the campaign focused on hope, healing, and the resilience of children, aiming to inspire community support and engagement.
Client:
Family Advocates
Contributions:
Outdoor, Social Media Advertising, Fundraising Materials
The Challenge
Family Advocates wanted to increase community awareness of their services and foster greater understanding of their impact. The challenge was to design a campaign that focused on the positive transformations children experience, without emphasizing the trauma they’ve endured. The campaign needed to inspire hope, demonstrate resilience, and show the brighter future Family Advocates helps create for children.
The Solution
Working together with the team at Big Idea Company, I developed an outdoor advertising campaign for Family Advocates featuring diverse children and the message, “Helping CHILDREN Rise Above Trauma,” highlighting the positive transformation made possible through their services. This hopeful theme was extended to social media ads, including static and video formats, ensuring a consistent and uplifting narrative across platforms to engage the community.
